This is a promo article dedicated to a guide on color theory for UX/UI designers. This material is part of a larger set of guides that will help beginners delve into a new topic and experienced designers explore the world of color in much greater detail. No water and lyrical digressions.
My approach to learning design is based on the idea that students should first acquire basic knowledge of a graphic editor, in our case, Figma. The next step is to master the theory of visual UI design. Only after that, one can move on to more advanced topics in UX design.
Now we will pause at the second step – UI design, and continue studying it, delving into the topic of colors. The first step was mastering typography. You can find guides on this topic here.
Color influences the emotional state of users, creates an atmosphere, and defines the impression of the product. Well-chosen color can facilitate navigation, improve usability, and even impact conversion.
I suggest not working with colors based on intuition or randomness. Also, don't confine yourself to client colors. Such an approach not only improves interaction with the product but also enhances its accessibility for all users, making the design inclusive and suitable for a wide audience.
So, inside the guide, you will find the following:
- Basic concepts of color theory and color usage in UI design;
- Types of color models: understanding the differences and when to use each;
- Itten's color wheel: how to work with it using real examples;
- Color psychology: emotional impact and usage in UI design;
- Choosing colors for a project based on its scale. How to avoid mistakes;
- Creating a color palette for a project independently. Building hierarchy step by step with only the base color;
- Rules and life hacks: working with color for text, background, and shadows;
- Accessibility or checking a product for accessibility. What it involves and how to work with it;
- Palettes for inspiration. Websites. 10 detailed palettes for your interface with implementation examples;
- Mesh gradients. Tutorial on creating a mesh gradient in Figma;
- Gift – 36 stylish vector gradients in a separate file;
- Resources: color palettes, books, and plugins for Figma.
I believe you have often noticed that independent color selection does not yield the same results as in more skilled designers. It's not about some magic, although, of course, there are gifted individuals who can intuitively pick perfect combinations. But the majority (including myself) is not from this group of people:) We are craftsmen and must hone our skills to improve the outcome.
Therefore, I suggest you familiarize yourself and arm yourself with a collection of techniques that will improve your design and reveal the secret of why experienced designers excel even without using references.
In the guide, you will find a selection of detailed ready-made palettes that you can use in your projects. To project the design of the interfaces, I selected 10 different color combinations and showed on a real example how to work with them.
To add even more value to this material, I have prepared a gift for you in the form of 36 trendy vector gradients. These are not just backgrounds with two points but full-fledged and interesting mesh gradients.
To add even more value to this material, I have prepared a gift for you in the form of 36 trendy vector gradients. These are not just backgrounds with two points but full-fledged and interesting mesh gradients.
- Beginners who want to start learning UX/UI design;
- Working designers with gaps in knowledge about the color theme;
- All designers who want to apply a systematic approach to color selection in their projects and learn how to build color hierarchy;
- Those interested in in-depth information on creating a palette from a single color;
- Designers who want ready information on color in UI design without unnecessary details;
- Individuals from other professions who often deal with presentation design or advertising creatives and are interested in color psychology.
The price of the guide is UAH 399. You can buy a guide in three ways:
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Using the "Buy" button: You will be redirected to a contactless payment page through the secure LiqPay service. Visa/Mastercard bank cards are required for use. By clicking "Buy," you agree to the Public Offer Terms.
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Bank transfer within Ukraine: To receive details for the transfer, please contact us on Instagram @frusia.pro or Telegram @frusia.
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PayPal transfer: For international payments. To receive transfer details, contact us on Instagram @frusia.pro or Telegram @frusia.
Upon payment confirmation, you will receive a link to the guides immediately. Happy learning! :)